More importantly, advertisements on public transit allow access to an important demographic. Transit ridership has been shown to consist more of lower income households (Garrett and Taylor 1999) and, importantly for issues of abortion, more women (American Public Transit Association 2007). It has already been shown that women of lower socioeconomic status are more likely to get an abortion (Jones, Darroch, and Henshaw 2002). Have these advertisements been designed and placed to purposely target a specific demographic? We hoped to answer this question.
By: Alyssa Baker, Stuart Dow, Laurie Ogata, Joe Wang
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