Media Culture & Society Blogs (University of Alberta)
Saturday, April 17, 2010
Edmonton & the Oil Industry: A Symbolic-Interactionist Approach
Not only do the oil industry and its principal symbol, the oil rig, occupy a defining position in Edmonton's economy, it also occupies a defining position in Edmonton's civic culture.
As the price of oil continues to fluctuate, Alberta realizes its dependence on the value of its main resource. With high prices, the people become much more affluent, industry booms, and culture receives further funding and growth. Because the lives of the inhabitants of Edmonton are directly linked to the prosperity of oil, the visual depictions of oil affect us differently than it might in other places.
The reality of the oil industry is not as predominant in the local media, because it is bad for business for Albertans to disagree with the worlds most important industry.
Alberta is the world's largest supplier of oil to the United States, and it is thus very important for the people of Alberta to see oil as important to their everyday lives.
By manipulating media culture to portray the oil industry as vital to the lives of the people, can the oil companies continue to mine the earth to extract the resource that makes them such massive profits. The negative imagery of the oil extraction is thus less predominant because it can directly affect all of the people, not to mention the profits of the companies doing the extracting.
The iconography of the oil derrick is hugely pervasive in the evertyday lives of Edmontonians. From education to culture, down to the basic economics, the symbolism of the Oil Derrick can reach near religious proportions. As the volatility of the price of oil continues, we the people begin to see our dependence on our primary resource.
For religious believers, religious jewelry identifies them as part of a spiritual community.
When one sees one wearing such a pendant, such as the one pictured left, it is often assumed that the wearer is a Christian. For Christians, the crucifix (simplified as a cross) embodies the sacrifice of Jesus Christ, and the clemency earned for mankind by Christ's martyrdom.
Crucifix pendants come in a variety of forms, from simple crosses to the more elaborate rosaries famously associated with the Catholic church. Moreover, specialized rosaries for particular beliefs are available -- such as the rosary of the unborn, described as "the most powerful and ultimate weapon to end abortion".
The crucifix doesn't hold the same symbolism for everyone. Some groups consider the crucifix to be a symbol of oppression. More pointedly, some have treated Catholic rosaries as symbols of the oppression of women, or the sexual abuse of children.
In a similar vein, drill bit pendants, such as those pictured to the right, can be purchased from a variety of jewelry stores.
These drill bit pendants are popular with those who work on rigs -- both drilling rigs that typically use these drill bits, and well servicing rigs that typically do not.
These pendants identify their wearer as part of a particular community -- the rig working community. As with crucifix pendants, more elaborate versions of these pendants can be purchased. Just as more elaborate crucifixes can often denote certain beliefs or values, more elaborate -- often gem-encrusted -- pendants at least suggest one has attained a greater level of achievement.
Moreover, these pendants can have different meanings to different people. Environmentalists, for example, may consider these pendants to be symbolic of the wearer's complicity in environmental destruction.
Simply put, the oil industry and its symbols don't hold the same meaning for everyone. It is very different things to very different people.
George, Roland. “ Alberta’s energy future: Focus on Oil.” National Energy Board.
http://www.neb.gc.ca/clf-nsi/rpblctn/spchsndprsnttn/2008/lbrtnryftrfcsnl/mg/mg24-eng.jpg
Pallanik, Kyle. “The Oil Sands Project and the Battle that Threatens Canadian Unity.” Digital Journal.
http://rst.gsfc.nasa.gov/Sect5/alberta_oil.jpg
Winton, Ezra. “Alberta tar sands documentary raises questions about the newest bonanza.” Art Threat Culture+Politics.
http://artthreat.net/wp-content/uploads/pulling-oil-from-the-tar-sands.jpg
Thursday, April 15, 2010
A Gallery as an Art Piece Itself
We examined how the display and presentation in Art Gallery of Alberta influence people’s behavior and viewing habits. Viewers are more likely to get different feelings when they see art in a gallery, compared to seeing it on the street. The design of the space can affect people because it can create a mood through principles of architecture and can interact with the art in which it houses. This interaction can push an aspect of the art to the forefront, or it can be incorporated into the art. Viewers gaze at not only individual art pieces, but also at the environment in which it is placed.
Displays and People’s Behavior
Displays affect people’s behavior in the gallery, and make them viewers who interacted with the art. For example, in the exhibits of Francisco Goya, The Disasters of War and Los Caprichos, there are two rows of prints displayed at eye level across the room. As people watch the exhibits, some are folding arms, putting hands in pockets, or putting hands under chins. Also, many were bending forward while examining the paintings. In general, viewers in this exhibit showed heavy concentration. In another example, the exhibit Edgar Degas, Figures in Motion, there was a blend of both sculptures and elaborately framed sketches and paintings. Some people were imitating the posture of the sculptures, or looking at them from far away and then coming closer. Some even tried to sketch the exhibit. There was a sculpture where the viewer could look down on it, as it was displayed only a foot off of the ground, and thus the gallery shifted the level of viewers’ gazes.
Lightning/Color and People’s Behavior
Sounds and People’s Behavior
There are two exhibits with sounds as a focus in the gallery made by Janet Cardiff and George Bures Miller. In the “Storm Room” are four plywood walls set up in the middle of the room and a path leading into the opening of the installation on the opposite wall. The installation is a room that is small, dark, and has windows with water trickling down and audio recordings playing continuously. People seem to be puzzled at first, and many enjoy the interesting space after examining further. (You can listen to the audio file provided to get the idea of viewers’ reaction.) The second installation was titled “The Murder of Crows”. There are two entrances leading into a large dimly lit room with white walls and high ceilings. The center of the room has a spot-lighted gramophone with wooden chairs set in a semi-circle formation around it. Throughout the room and between the chairs are ninety-eight loud speakers set up. Some people close their eyes so that they can concentrate on the aural qualities art.
The Panopticon and the Gaze in the Gallery
Although people tend to enjoy by themselves in their own ways in the gallery, we could observe the social relationship among the people. From the point of “the gaze”, the security guards keep gazing at you while you are gazing at the exhibits. It means that the person who is gazing is also the person who is being gazed. Individuals are forced to “regulate their own behaviour” (Strurken and Cartwright 2009).
We observed that in the gallery, certain spaces had more security in them. In these cases people became less active in gazing at the art, speaking at a minimum rather than communicating with one another. According to Phil Lee's essay “Eye and Gaze”, the panoptican serves as a place where data (or in the case art) is “collected and collated” (Lee 2003). Thus being in a panoptic environment such as the gallery, the viewer becomes aware of being watched therefore collecting and organizing what they are gazing at. Foucault termed this the “inspecting gaze”(Foucault 1975) and said that while being watched the citizen is the “object of information, never a subject in communication” (Foucault 1975).
While viewing a piece of art in the Art gallery of Alberta, the viewer is constantly aware of being watched by either security guards, surveillance cameras, or other gallery goers themselves. The effect of the lighting, wall color, sounds, and presence of other people in the space all affect the viewer's viewing habits and behaviors.
Struken, Marita, and Cartwright, Lisa. 2009. Practices of Looking: An Introduction of Visual Culture. New York: Oxford Univ. Press.
Lee, Phil. 2003. eye and gaze. University of Chicago. http://humanities.uchicago.edu/faculty/mitchell/glossary2004/eyegaze.htm
Foucault, Michel. 1975. Discipline and Punish: The Birth of the Prison, New York: Pantheon.
Suggested Sites
http://www.youtube.com/watch?v=j3KeMyPkF18 - Our audio recording of the Storm Room
http://www.cardiffmiller.com/artworks/inst/murder_of_crows.html - Pictures of the layout of the Murder of Crows installation
This blog post was written by Amy Walsh, Yumeko Naito and Kevin Leung
Wednesday, April 14, 2010
Pole-dancing classes & Burlesque: Empowering Women
Tuesday, April 13, 2010
Edmonton as "The City of Champions"
In recent years the slogan of Edmonton (“The City of Champions”) has come under fire as many residents no longer feel the slogan is appropriate. A main factor in this belief is the recent string of unsuccessful seasons by the Edmonton Oilers[15].
Although the rafters in Rexall Place are filled with championship banners, only 1 of them was achieved in the last 20 years[23].
Although the rafters in Rexall Place are filled with championship banners, only 1 one them was achieved in the last 20 years[24].
[1] Snider http://rivercitywriter.com/the-edmonton-book-of-everything/
[3] Snider http://rivercitywriter.com/the-edmonton-book-of-everything/
[4] MacDonald et al., Motivational Factors for evaluation sports spectator and participant markets
[5] Connecttoedmonton.ca, Post 1 http://www.connect2edmonton.ca/forum/showthread.php?t=411
[6] Conference Standings, NHL.com
[7] Doug Harrison, http://www.cbc.ca/sports/hockey/story/2009/11/27/sp-sharks-oilers-preview.html?ref=rss
[8] Elizabeth Withey, http://communities.canada.com/EDMONTONJOURNAL/blogs/saladdaze/archive/2007/07/31/wanted-new-slogan-for-edmonton.aspx
[9] Connect2Edmonton.ca, Post 1, http://www.connect2edmonton.ca/forum/showthread.php?t=411
[10] ibid, Post 1
[11] ibid, Post 1
[12] Connect2Edmonton.ca, Post 2, 3, 4.
[13] ibid
[14] ibid, Post 27,
[15] Edmonton City of Champions, http://www.flickr.com/photos/12775160@N00/264626100/
[16] Elizabeth Withey, http://communities.canada.com/EDMONTONJOURNAL/blogs/saladdaze/archive/2007/07/31/wanted-new-slogan-for-edmonton.aspx
[17] ibid
[18] ibid
[19] The Edmonton Gay Pride Parade, http://www.epl.ca/edmontonacitycalledhome/EPLEdmontonCityCalledRememberTitlesSingle.cfm?type=story&id=460
[20] ibid
[21] Haskins, http://www.edmontonexaminer.com/ArticleDisplay.aspx?e=2235195&auth=Scott%20Haskins/EXAMINER%20STAFF
[22] ibid
[23] Rexall banners, http://www.flickr.com/photos/bobkh/1322637360/
[24] Sunger, http://edmonton.ctv.ca/servlet/an/local/CTVNews/20090616/edm_champs_090616/20090616/?hub=EdmontonHome
[25] ibid
[26] Pittsburgh Calling Themselves ‘City of Champions’, http://www.facebook.com/topic.php?uid=62356916922&topic=8308
[27] ibid
[28] ibid
[29] ibid
[30] Coakley, 376
[31] ibid 389
[32] ibid 390
[33] Edmonton Oilers 2006 Playoff Whyte Ave Party, http://www.youtube.com/watch?v=Y-cJew1p9NI&feature=related
[34] Coakley 226
[35] Calgary Flames SUCK, http://www.facebook.com/group.php?gid=2214942262
[36] ibid
[37] Bryant Cummins, 220
[38] ibid 221
[39] ibid 224
[40] ibid
Calgary Flames SUCK. 2009. Facebook.com.
Live Sporting Events on Sports Fans’ Self and Social Identities. In Examining Identity in Sports Media, ed. Heather L. Hundley and Andrew C. Billings, 217-238. Los Angeles: Sage.
http://www.edmontonexaminer.com/
http://www.facebook.com/topic.php?uid=62356916922&topic=8308
Withey, Elizabeth. 2007. WANTED: New Slogan for Edmonton. Edmonton Journal, July 31. http://communities.canada.com/EDMONTONJOURNAL/blogs/saladdaze/archive/2007/07/31/wanted-new-slogan-for-edmonton.aspx
Edmonton: City of Champions. Flickr.com
http://www.flickr.com/photos/12775160@N00/264626100/
Rexall banners. Flickr.com
http://www.flickr.com/photos/bobkh/1322637360/
Edmonton Oilers 2006 Playoff Whyte Ave Party. YouTube.com.
http://www.youtube.com/watch?v=Y-cJew1p9NI&feature=related
Oilers vs. Red Wings 2006 Game 6. YouTube.com.
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- Edmonton as "The City of Champions"
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